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Archive for the Category Monetize

 
 

Monetizing Your Blog - How To Monetize ?

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Assuming you have read the previous post on when to monetize your blog, let us move on to how to monetize it. There are literally hundreds of publishing network for website and blog owners. Now, shoot me for saying something as obvious as this, but you want to choose the network that gives max pay per click and/0r max cpm, serves friendly non intrusive ads, has a flexible payment method, etc. Here is what I am thinking- Should I give you the list of all publishing network out there (most of them are just crappy and are complete waste of time and advertising space) or just the ones that have more or less made money for me. I have decided to do both.

1. Undisputed- Google Adsense: Adsense is (in the words of an old wrestler ‘Hitman’ ) the best there is, the best there was and probably the best there ever will be.

Pro: Good pay per click, better click through rate because of contextual ads (ads matches the keywords of the page), flexible monthly payment method (direct deposit, check, etc), Min payout- $100.

Con: Very strict against click fraud which is a good thing but sometimes innocent publishers are the victim and there is no second chance, does not have the best customer service, a ban lasts life long.

2. Yahoo Publishing network (YPN): The publishing network second to adsense for contextual ads. And by second, I mean a far second. Arguably the best alternative to publishers banned by adsense.

Pro: Contextual ads similar to adsense (they try), Better ppc than other other ad networks.

Con: Still in beta stage- Only accepts US publishers, people have complained that the pay per click decreases with time or so-called smart pricing (It might just be a ‘talk’. I do not have a authentic source).

3. Adbrite: Another ad network in the market that is a breather for adsense banned publishers.

Pro:It has many different formats of ads like text, banner, full page, picture ads, video ads, inline, etc. Good for sites with huge amount of traffic but that has slightly edgier or over the edge content.

Con: Cheap pay per click, currently only allows payment through check on a Net-60 basis which is extremely annoying.

4. Linkworth: Famous for text-link advertising and the biggest competitor of Text-link-ads. I am not a big fan of TLA because I believe they are elitist as they only accept sites with high page rank and traffic. Linkworth accepts most of them.

Pro: For a basic membership, you get 70% of a link sale. Monthly payment and they allow paypal which is sweeeeet. They are currently making me more money than any other ad network. Definitely recommend.

Con: A little hard to find a buyer for a site with low traffic.


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Monetizing Your Blog: When Is The Right Time?

When you start a blog, there is always a big question of how to monetize your blog. Before that, there is an even bigger one - when to monetize it. Some experts recommend focusing on your content and increasing your reader base before monetizing while others disagree. I am one of the “others” and believe you should not wait too long. Most bloggers blog to make money online and if you are one of them, you might as well start earning from the beginning. If you do not figure out ways to monetize you blog when its new, it is going to be hard to find ways when you get more traffic. When new, you can experiment with your ad placements, change the layout and the whole design of the blog to maximize views and ad click through rates. You have the opportunity to find what works and what does not. You do not have any readers at that moment so no body is going to care that your blog looks different than before. But, if you try to monetize only after you get loads of readers, you will have difficulties:

1. The layout, colors and the design of your blog is the brand of your blog. People recognize it as yours. But, if you want to place a banner at the top of your blog and your sidebar or whatever and the current layout does not let you do it, then you risk losing your brand image if you have to completely change the look of the blog to place the ads in the right place.

2. If you monetize before having lots of traffic, that means people will accept your blog for what ads it has, but if you suddenly add ads to the clean ad free blog they are used to seeing, it might have a negative impact on your readers.

Of course, I would like to hear from anyone who has views different than mine.

TNX.net - Text Link Advertising With a Difference

Text link advertisement is widely popular among webmasters especially bloggers. It is perhaps the simplest and the least intrusive form of online advertisement. Big companies like TLA have been in this business for a long time, but why is this review not of TLA but of TNX.net? Because- TNX is for everyone. They do not exclude publishers with new blogs and new websites from using their service and making money. Not only that, TNX.net only charges 12.5% in commission from publishers while TLA charges 50%.

Tnx.net

For Publisher: You are given a simple code to paste in your blog where you want the ads to appear. TNX works with points system which you can later buy or sell for real money through paypal. The site has a simple and easy navigation to manage your account and approve or disapprove the links in your site. They also have a earnings estimator which will estimate the monthly earning for your site based on the page rank, link popularity and other factors. Here are some of the frequently asked questions and their answers for a publisher.
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